The Board

  • Paul Carey

    CEO

    Paul’s successful FMCG commercial career spans 25 years within leading branded FTSE and International food companies in leadership roles (Kraft, Premier Foods and GlaxoSmithKline) more recently successfully developing his FMCG consultancy, helping major food brands deliver large scale business transformation and change, across all major trade channels within UK and International markets.

    His passion for building brands and nurturing talent has helped developed a successful consulting, coaching and training business, supporting leaders and teams that sell and negotiate with UK and European retailers. Wild Cornwall remains ‘unfished businesses for Paul with a passion to truly transform and fix the ‘broken food chain’.

  • Warren Naronha

    Creative Director

    Warren Noronha is our creative director. He has an extraordinary CV and network. Experienced in the fields of design, fashion, cosmetics and branding.

    He is a British Fashion Council Womenswear Designer 3 x award recipient and Central Saint Martins Judge. Noronha’s unique relationship with celebrity, brands and fashion has awarded him with a number of high profile consultancies - Diesel Industries, Perles de Tahiti, Motorola Hildeguard Group and Coca Cola.

    He came to us fresh from founding B Noble, the first corporate give back Cannabis company in America. Merrill Lynch predicts a valuation of $1 billion by the end of (in Q4) 2025.

  • Mark Parnall

    Chairman

    Mark founded Wild Cornwall at his Farm at Trelonk in Cornwall and has pursued a vigorous development of the products based around foraging and the uniqueness of natural hedgerows in Cornwall.

    A lawyer for over 35 years’, he also co-founded peer-to-peer lender Folk2Folk and is Founder and CEO of the Parnall Group Limited. The eclectic mix and challenges to the status quo, have helped Wild Cornwall to emerge as a passionate pursuit in changing the way we feel about food and improving the choices for people who care about what they consume and where it came from.

    Wild Cornwall now brings this to life!

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The Team

  • Andy Riches

    Director of Production and Operations

    Andy is all about Changing food production for the good. With 19 years at English Provender Company his expertise spans responsibility across Supply Chain, Production, and Engineering developing over 700 ambient and chilled products supplying food manufactures, foodservice and retail sectors. With your investment and Andy's expertise we will upscales the business ‘fit for purpose’.

  • Bella Percy-Hughes

    Director of Marketing

    Bella's marketing specialism is forging new markets for pioneering products, having launched and scaled brands for British tea growing, aromaceutical medicine and collaborative saving in personal finance. She is skilled in graphic design (having started her career in ad agencies), experiment-based growth hacking, digital marketing and SEO, strategy and content creation.

  • Eugenia Shostak

    CFO

    Formerly the CFO of Oxford Cannabinoid Technologies, Eugenia led the company through a Series B funding round and an IPO, cultivating in-depth knowledge of financial opportunities and challenges in the biotech sector, early-stage companies, and emerging markets.

  • Sonia Trepos

    Food Production Manager

    Our Wild Chef and Food Production Manager she leads our production at the farm - Trelonk in Wild Cornwall. Sonia has been a key part of the Wild Cornwall journey over the past 2 years in delivering the transition into our clean natural food range and ensuring we deliver high level technical, food safety and standards, product quality, great tasting 100% Natural food.

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